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PAID SEARCH | BANNAR ADVERTISING
Paid Search
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OVERVIEW |
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Sometimes you want traffic now. With service like Google’s Ad words and Yahoo’s Overture, you can get eyes on your site the first day. We are in a period when banner advertising seems to be on the rise. With the right tools just about anyone can create a campaign, but making that campaign sing and a ensuring viable ROI is a science and optimization is the key.
• Creation of an optimal pay per (PPC) or Cost Per Click (CPC) programme.
• Page impressions or page views keyword-related marketing strategies.
• Create brand awareness, and a brand image.
• Create an Affiliate Program.
• Add Google AdWords PPC text ads to your advertising. |
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PAY-PER-CLICK MANAGEMENT |
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We will completely optimize your campaign structure to help with ease of management, increase Click Through Rate, and to easily identify non-performing keyword groups. NW Broadcast Events ensures that clients are targeting the best keywords for their site through comprehensive research. Long tail keywords are often used to drive qualified traffic at lower CPC's
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DELIVERING A STRONGER BRAND |
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Research indicates that consumer brand platforms, identity systems, including brand standards, product brochures, promotional posters, in branch merchandise centers, banners, custom product illustrations and photography, window signage, interior/exterior branding placement in both free and paid search listings greatly improves your brand presence, resulting in more clicks. |
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KEYWORD RESEARCH & ADVERTISING |
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Paid searches are not only a great way to build traffic and exposure quickly, but keywords will be manually assigned to the most relevant landing page on your site.
Our research shows, that AD copy becomes stagnant over time, therefore it's key to keep your ad copy fresh by continually A/B testing it to ensure we're not removing the "winning" ad.
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